Digital Marketing Remix

Your daily dose of what's now - and what's next - in B2B marketing.

Remix Radio Podcast: Steve Woods, Group VP, Oracle/Eloqua

In the latest edition of the Remix Radio Podcast, Steve Woods, group VP of Oracle/Eloqua, a division which targets the marketing department, discusses what it means to be a "modern marketer" -- a company that uses automation and targeting technology to get the right message to the right prospect. Woods also talks about the growth of marketing automation, which he estimates still has only about 10% penetration. And he shows how marketing automation technology has moved beyond email to target messages on corporate websites, through banners and via social media. Listen here

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Tags: Q&A, Steve Woods, Oracle, Eloqua, , automation", display, email, marketing


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