Digital Marketing Remix

Your daily dose of what's now - and what's next - in B2B marketing.

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Remix Radio Podcast: Steve Woods, Group VP, Oracle/Eloqua

Posted by Sean Callahan on May 21, 2013 at 7:00am 0 Comments

In the latest edition of the Remix Radio Podcast, Steve Woods, group VP of Oracle/Eloqua, a division which targets the marketing department, discusses what it means to be a "modern marketer" -- a company that uses automation and targeting technology to get the right message to the right prospect. Woods also talks about the growth of marketing automation, which he estimates still has only about 10%…

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Remix Review: Carbonite For Business

Posted by Sean Callahan on May 20, 2013 at 2:30pm 0 Comments

Carbonite is clearly a marketer that believes in the power of online display advertising. Moat.com has cataloged 121 display ads run by Carbonite, which offers a cloud-based computer backup. Despite having so many ads, Carbonite often takes the same approach in them: There is the use of the…

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