Posted by Sean Callahan on May 21, 2013 at 7:30am 0 Comments 0 Likes
Posted by Sean Callahan on May 21, 2013 at 7:00am 0 Comments 0 Likes
In the latest edition of the Remix Radio Podcast, Steve Woods, group VP of Oracle/Eloqua, a division which targets the marketing department, discusses what it means to be a "modern marketer" -- a company that uses automation and targeting technology to get the right message to the right prospect. Woods also talks about the growth of marketing automation, which he estimates still has only about 10%…
ContinuePosted by Sean Callahan on May 20, 2013 at 2:30pm 0 Comments 0 Likes
Carbonite is clearly a marketer that believes in the power of online display advertising. Moat.com has cataloged 121 display ads run by Carbonite, which offers a cloud-based computer backup. Despite having so many ads, Carbonite often takes the same approach in them: There is the use of the…
Posted by Sean Callahan on May 20, 2013 at 10:30am 0 Comments 0 Likes
