“There are two ways this will go,” says Finitiv President and Book Business columnist, Andrew Brenneman. “There will be publishers who know how to sell directly to their customers and those who are unwilling or unable to make the leap and will continue to use existing third party channels. The first group will have greater gross margin, negotiating power, and insight into the user than the second."
Quite by accident I…Continue
This guest post is courtesy of Brad Shorr, B2B marketing director of Straight North.
Here are the essentials to create an effective social media campaign for your B2B company.
Step 1: Establish Objectives
Most companies wander aimlessly across the social media terrain, never really deciding what they want to accomplish and, consequently, never really getting anywhere. Reasonable goals…Continue