Digital Marketing Remix

Your daily dose of what's now - and what's next - in B2B marketing.

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Segmentation and Retargeting Best Practices

Posted by Sean Callahan on October 24, 2014 at 6:00am 0 Comments

Today’s guest post courtesy of Greg Dorban, head of inbound marketing at Ledger Bennett DGA, a demand generation agency.

We all know that frequently the need to sell to contacts without complete contact details is vital – but challenging. This is a common problem across almost all organizations. You may be selling through indirect routes such as channels, distributors and partners, and you may well have contact details for…

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