Digital Marketing Remix

Your daily dose of what's now - and what's next - in B2B marketing.

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Who Is Leading Your Digitial Business Transformation? #CXO

Posted by Natascha Thomson on July 22, 2014 at 1:02pm 0 Comments

Without a doubt, there is a need to redefine the role of the marketer for the digital age.

But that's not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.

CDO Report by Peter Kim, Constellation Research

The Case for the CDO

A good contribution to the topic is the report…

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Report: The State of B2B Lead Nurturing

Discover how lead nurturing is evolving beyond email to include display and social advertising. Download this report: "The State of B2B Lead Nurturing."

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