Posted by Sean Callahan on June 18, 2013 at 12:30pm 0 Comments 0 Likes
The best advertising tells a story, but in the 250x300-pixel box of an online display ad, getting across a narrative arc can be challenging. Rich media helps, and in this banner ad for Intuit’s GoPayment product, the company takes full advantage of rich media. The opening panel of the ad shows a…
Posted by Sean Callahan on June 18, 2013 at 10:30am 0 Comments 0 Likes
Posted by Sean Callahan on June 18, 2013 at 8:30am 0 Comments 0 Likes
Tom Stein, CEO-Americas of marketing agency SteinIAS -- which was recently formed by the merger of Stein + Partners Brand Activation and IAS -- explains why real-time marketing is an effective tactic for his agency's clients these days. Listen as he details how SteinIAS clients, such as the Chicago Board Options Exchange are employing real-time marketing tactics with strong results.…
ContinuePosted by Sean Callahan on June 17, 2013 at 11:00am 0 Comments 0 Likes
In the main, LegalZoom.com is an online company that provides basic legal services. For instance, you wouldn't use LegalZoom to defend yourself on charges of grand theft auto. But, if you were the owner of a small business, you could use LegalZoom to file incorporation papers. This rich media…
