Here I am tasked with a Content Marketing project, and as someone who has spent most of her life writing and marketing, this is right up my alley. But what’s happened to Content in recent years has set me thinking. It’s morphed. It’s risen in prominence. It’s been devalued. Valued. Democratized. Specialized. What is a wordsmith to think?
Content used to be equated with writing. We called it text, copy, editorial, literature. It was mastered by few who excelled in their journalistic…Continue
A best practice I hype in my book, “The Intersection Point: Where Content, Social and Sales Collide,” is the importance of a multi-channel promotional strategy as part of a content marketing initiative.
Content creation sputters when we employ a “build it and he will come” mentality. Social engagement, search engine optimization (SEO) and digital communications…Continue